Twitter co-founder and Block Head Jack Dorsey quietly brought Bitcoin to last night’s celebrity-filled Super Bowl event – though most average viewers may not have noticed.
The tech billionaire was photographed in one of the stadium’s booths surrounded by artists like Jay-Z and Beyonce. Unlike his more decoratively dressed neighbors, Dorsey sported a simple Nirvana-themed t-shirt, but with the word “Satoshi” written on the top.
— Watcher.Guru (@WatcherGuru) February 12, 2024
Jack Dorsey, Satoshi, and Bitcoin
Satoshi Nakamoto was the pseudonym used by Bitcoin’s anonymous founder before he vanished from the internet back in 2011. His air of mystery has left many fans of his creation to revere and worship him as a kind of god, with some even erecting statutes in Satoshi’s name.
Dorsey is doubtless one such fan. Since stepping away from Twitter (now called X) in 2022, much of his professional career has pivoted to his payments business, Block, which has increased its focus on building Bitcoin network infrastructure.
In his occasional posts to X, Dorsey uses his platform to promote Bitcoin and Bitcoin-based projects. In November, the founder financially backed OCEAN – the decentralized Bitcoin mining pool that filters out Ordinals transactions.
In December, he promoted his company’s new Bitcoin wallet, Bitkey, which is meant to make multi-sig Bitcoin custody fool-proof.
Jay-Z, the rapper who stood beside Dorsey, has previously collaborated with the tech founder to donate 500 Bitcoin to Core developers.
Bringing Bitcoin to the Super Bowl
Dorsey’s Satoshi shirt wasn’t missed by the Bitcoin community on X.
“Jack Dorsey wearing a Satoshi shirt sitting next to Jay-Z and Beyoncé was the real crypto Super Bowl ad,” wrote one user.
— Viktor Bunin (@ViktorBunin) February 12, 2024
Crypto stole the show at the 2022 Super Bowl following an explosive year of profit for the industry, featuring ads from leading crypto exchanges like FTX, Coinbase, and Crypto.com.
The massive crypto market pullback in 2022 and the ensuing collapse of FTX left companies bereft of cash to spend on such extravagant ads and with a tattered reputation among retail investors.
As of February, Google search volume for Bitcoin still lingers near bear market lows. Its price has quickly returned to $50,000 following the introduction of several Bitcoin spot ETFs last month, giving institutions easier access to the asset.
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